Use caseGrowth & marketing

Know what is actually creating demand.

Compass helps growth and marketing teams connect campaign performance, CRM, calls, support, and warehouse data without turning every readout into an attribution debate.

Google Ads
Google Ads
BigQuery
BigQuery
Salesforce
Salesforce
Gong
Gong
Qualified demand
Priya Desi

Priya Desi

@compass Which channels, campaigns, and messages are driving qualified demand and activated customers?

Turn messy demand questions into sharper bets.

Campaign readouts, funnel definitions, message signals, and next tests stay in the same thread while the budget decision is still live.

#growth-readoutSlack
Priya
Priya
@compass Which channels are driving qualified demand and activated customers?

Campaign answers while budget is moving

Ask what is working while spend, creative, and channel mix are still on the table.

Answers tied to funnel context

Compass brings curated campaign, CRM, warehouse, and funnel context into Slack or Teams so teams can move from readout to next bet.

#campaign-reviewSlack
Jason
Jason
@compass How are we counting qualified demand for this campaign?
See all steps
Load skillMetric definitions
Search datasets5 matches
Run SQL query3 tables

Curated context

WAU = users with a core workspace event in the trailing 7 days. Login-only activity is excluded.

PRODUCT.WEEKLY_ACTIVE_USERSSQL
with wau_events as (
  select user_id,
         date_trunc('week', event_time) as week
  from product_events
  where event_name in ('project_created',
    'query_run', 'teammate_invited',
    'shared_answer_viewed')
  group by 1, 2
)
select week, count(*) as weekly_active_users
from wau_events
group by 1

Stop wasting time on attribution debates

Stop losing the meeting to which dashboard, window, or handoff definition is supposed to count.

Show-your-work answer paths

Compass answers like an analyst and shows the datasets, SQL, campaign windows, and approved definitions behind the result.

Meta Ads

Meta Ads

creative signal

Google Ads

Google Ads

search intent

Gong

Gong

objections

#message-testingSlack
Ryan
Ryan
@compass What objections keep showing up across campaigns, Gong, and support?

Mine signal from every market touch

The useful demand signal is already spread across campaigns, calls, support, and product behavior.

Find patterns across messy sources

Compass connects performance data, Gong calls, support themes, and product usage so repeated objections and latent demand become evidence.

#campaign-iterationSlack
Priya
Priya
@compass Read Meta Ads and Google Ads performance and propose the copy update in Notion.
MCP Servers
Meta Ads logoMeta Ads
Google Ads logoGoogle Ads
Notion logoNotion
Google Slides logoGoogle Slides

Turn the readout into the next message test

Use paid-channel signal as input, then draft the concrete copy update while the campaign is still live.

MCP Servers for campaign work

Compass can read Meta Ads and Google Ads context, then draft the proposed message update in Notion and prep the slide for the readout.

How growth teams adopt Compass

Pick one concrete growth workflow: run a weekly campaign readout, or mine message signal across ads, calls, support, and product behavior. Then expand once funnel logic and review loops are working.

Week 1

Pick one campaign readout

Data teams connect campaign performance, CRM, warehouse, Gong, and support context behind one active channel or launch.

Week 2

Ask what is actually working

Growth teams ask which channels, messages, and segments are driving qualified demand while budget decisions are still live.

Week 3

Review attribution gaps

Data teams see where source tags, handoff definitions, or campaign windows are missing and turn those gaps into the data roadmap.

Week 4

Run recurring campaign readouts

Growth teams can self-serve common campaign questions while data teams keep approved funnel logic and context under review.

Ready to roll out Compass to growth and marketing?

Start with campaign readouts, funnel math, or the message signals already shaping your next bet.